What is Search Engine Optimization (SEO)?

In today's business world, Internet Marketing through the use of Website has become one of the cheaper tools. Your web site should be an integral part of your business plan. It may be the first view your visitors have of your business. You therefore should update and maintain it regularly so your visitors will want to revisit and keep doing business with you.

However, it is important to remember that in order to bookmark a site, your visitor has to know about it, and the first time they find it is very often through a search engine. Search engine marketing must therefore be an essential part of your PR strategy.

“Search Engine Marketing is an art of using search engines as a channel for increasing number of visitors to your website.” If you get higher rankings in search results, more searchers are likely to click on your listing, leading to a steady stream of interested readers or -- hopefully -- happy customers.

How Does A Search Engine Work ?

Search engines use automated software programs that explore the Net in search of WebPages. They do this by using “spiders”, “crawlers”, “META tags”, “page titles”, “Bots” or “robots” to survey the Web and build their databases. Web documents are retrieved by these programs and analyzed. Data collected from each web page are then added to the search engine index. When you enter a query at a search engine site, your input is checked against the search engine's index of all the web pages it has analyzed. The best URLs are then returned to you as hits, ranked in order with the best results at the top.

Search Engine Optimization (SEO) Methodology?

It is observed that normal tendency of a web surfer who uses search engines to get solutions to their needs and answers online does not go beyond 3-4 pages of search results that account for around top 40 results. Thus, only top ranked websites get hits and others miss their opportunity. Search Engine Optimization (SEO) is basically aimed at giving your website higher listing and rankings in search results so that maximum number of users is likely to visit your website and that in turn generates more business enquiries.


For past 12 years, we at APPSTAR TECHNOSOFT speak the language of successful search engine optimization (SEO) and established ourselves as leaders in search engine optimization in pune. We are fast expanding our service offerings in mumbai, delhi, bangalore and other cities in India. Our Search Engine Optimization (SEO) team has continuously upgraded themselves with various tools and techniques that can be used for promoting our client's web site and helped us establish as one of the Internet's leader in search engine optimization (SEO) business.

At APPSTAR TECHNOSOFT our aim is to give your website a good position in popular search engine results lists. Our proven expertise in Web Analysis, Content Analysis and Keywords Analysis ensured best search engine rankings to our clients. By a good position we mean top listings in search engines. We leverage our understanding of search engine algorithms and combine this with a lot of regular hard work to optimize your pages. We follow a systematic methodology for promoting a web site on search engines like Google, Yahoo, MSN, Alltheweb, Alta Vista, Hotbot, etc.

Search Engine Optimization (SEO) Cycle

The process of Search Engine Optimization (SEO) goes through various phases as explained below:

Services We Offer:
  • Monitor Search Engine Rankings
  • Traffic Tracking
  • Keyword Research
  • Competitive Analysis
  • Add Fresh Content
  • Web Copy Analysis
  • Boost Link Popularity
  • Modifying Web Site Structure and Navigation
  • Search engine submission
  • Free link exchange